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Explore Main St. Louisa

Our vision for the Town of Louisa is the commercial and cultural heart of a vibrant rural historic Virginia community.

Our Mission: Make the Town of Louisa the place where residents are happy to live, businesses are thriving, and visitors want to return.

We do this by forging community partnerships with multiple stakeholders to create a connected community that celebrates our historic and cultural character, cultivates the town’s businesses, and enhances our artistic and recreational assets.

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Main Street Approach

The Main Street ApproachTM is the National Main Street Center’s framework for community revitalization. Centered around Four Points, the Approach offers community-based revitalization initiatives with a strategic, adaptable framework for community transformation that the Main Street Louisa Committee tailored to local conditions.
Four focus points for a Main Street organization: Organization, Design, Promotion, and Economic Vitality.

Get Involved

Be part of the transformation! The Explore Main Street Louisa Committee is seeking passionate volunteers to help implement the 2025-2028 Main Street Work Plan. This is a hands-on opportunity to support economic growth, community events, beautification projects, and business development in the Town of Louisa.

Whether you have a few hours a month or want to take on a leadership role, your involvement makes a difference!

Completed Projects

Strategic Market Analysis

Completed in May 2023 by Dr. Matt Wagner of the National Main Street Center, this analysis assessed Louisa’s economic landscape using surveys, asset mapping, and market research. It defined the Main Street area, identified target markets, and provided data-driven strategies to guide revitalization efforts and boost local economic vitality.

Charge Up Louisa

Launched in June 2024, Charge Up Louisa introduced the town’s first public EV charging stations through a partnership led by the Louisa Forward Foundation, Vividly Brighter (REC), Dominion Energy, and the Town of Louisa. Located at the Louisa Arts Center and Frosties, the dual-port stations support up to eight vehicles and boost Main Street revitalization by promoting sustainability and attracting visitors.

3 Year Strategic Plan

Funded by the Town’s EDA and completed in October 2024, this plan was developed with input from local leaders to guide Louisa’s revitalization as a vibrant commercial and cultural hub. Grounded in the National Main Street Center’s Four Points, it focuses on celebrating local heritage, supporting businesses, and enhancing arts and recreation.

150th Anniversary

A milestone celebration that united our community in a truly memorable way. Led by Liz Nelson, the planning committee delivered a day full of energy, history, and hometown pride—from a vibrant parade to engaging activities and a lively festival. We’re grateful to Liz and the entire team for making it an unforgettable event.

Wayfinding Needs Assessment

Completed in April 2024, the Wayfinding Needs Assessment evaluated the Town of Louisa’s signage and navigation needs. Through local input and on-site analysis, the project identified key destinations—such as Historic Downtown, Town Hall, and the Louisa Arts Center—and provided recommendations to guide future improvements in wayfinding and town branding.

Main St. Work Plan

The 2025–2028 Louisa Main Street Work Plan is a community-driven roadmap for revitalizing the Town of Louisa. Focused on economic vitality, community pride, and sustainable growth, the plan outlines clear goals and strategies to guide investment, attract funding, and bring our shared vision for a vibrant Main Street to life.

Strategic Committee

kim bryson

Kim Bryson, Ohana Horse Farm

 

Matt Close
The Point Church

Breese Glennon
The Boxley Place Inn

Casey Hollins
Rappahannock Electric Coop

Jason Lavallee
Buckingham Branch

Karen Welch
Louisa Arts Center

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